My background is in fashion and advertising, working with brands and agencies in some of the most competitive creative environments in the world.

I started my career in New York, working on productions for leading magazines and advertising agencies, before continuing my work in London, Dublin and Barcelona.

Over the years, I’ve worked with global brands as well as independent designers — always focused on one thing: creating work that gets noticed.

Today, I run VISUAL.PIZZA — a visual marketing consultancy built around a simple idea:

Story first. Strategy second. Content third.

Every project starts by understanding the brand properly, before moving into strategy and then into production.

Because without that foundation, content quickly becomes noise.

I lead a small, experienced team of specialists across photography, video, design and digital — allowing us to deliver work at a high level while staying focused, agile and hands-on.

Depending on the project, we scale the team to suit the ambition — bringing in the right people to deliver the best possible result.

I work closely with brands that are ready to move — whether that’s refining their message, repositioning their identity, or elevating how they present themselves across every channel.

The goal is always the same:

to create work that doesn’t just look good, but actually builds attention, credibility and momentum.

I’m now based in the west of Ireland, a place that continues to influence the way I see and create.

It’s a long way from the pace of New York — but the clarity it brings is something I value more and more.

If you’re building something ambitious and want your brand to reflect that — we should talk.