Why most brands have a visual problem that’s actually a story problem
The man who thought he sold frozen food He came into my office frustrated. Twenty years he’d been in business. He’d done everything right. The product was good. The customers were loyal. And the business had stopped moving. I asked him what he sold. Frozen food. That was the answer. I pushed him for
The Simplest Key to Success? Just Sell Happiness
This might be the most important article you read all year, a simple key to success that many people overlook. Because if you’re like most business owners, you’re asking the wrong questions. You’re focusing on the product, the service, the features. You’re looking at the surface — not what’s happeni
Your Core Story – Here’s Why Your Brand Needs a Personal Story
In the late 1970s, a small shop in Brighton, England, began selling a handful of natural skincare products with simple, recycled packaging. The shop owner wasn’t focused on sales targets or advertising strategies. Instead, Anita Roddick had a personal mission, to provide natural, ethically sourced beauty prod
Where You’re From Is Your Brand: Why Place Matters More Than You Think
What makes someone choose one brand over another? Sometimes, it’s not the product. It’s the person. The story. The feeling of connection. And very often, that connection is rooted in place. Where you’re from — or where your brand is rooted — isn’t just a detail in your story. It is the story. It ref